Question 1

Self-publishing vs traditional publishing — does crowdfunding change the calculus?

Accepted Answer

Crowdfunding sits between the two. You keep editorial control and rights, like self-publishing, but you de-risk the print run by pre-selling — which is what publishing houses traditionally provided.

Question 2

Do I need ISBNs at the time of launch?

Accepted Answer

No. ISBNs are assigned closer to print. You'll need them for ISBN-required distribution channels (Amazon, libraries) but they're not a prerequisite for crowdfunding.

Question 3

When does my card get charged?

Accepted Answer

Card-on-file is authorized when you pledge but not captured until the campaign hits its goal. If the campaign fails, you're never charged. PayNow pledges are paid up-front and refunded automatically if the campaign doesn't fund.

Question 4

What happens if a campaign doesn't reach its goal?

Accepted Answer

All-or-nothing: if the campaign closes below its funding goal, every pledge is refunded in full automatically. Creators don't receive any funds, and there's no platform fee on failed campaigns.

Question 5

How does milestone-based release work?

Accepted Answer

Funded campaigns release their money to creators across three milestones the creator commits to during setup. Each milestone requires proof submission (photos, links, deliverables) which our team reviews before releasing that tranche. Backers can see milestone progress on the campaign page in real time.

Question 6

Is get that bread regulated?

Accepted Answer

Reward-based crowdfunding sits outside MAS securities licensing because backers receive rewards, not equity or returns. We're SG-incorporated, Singpass-verified, and operate under Singapore Consumer Protection Act coverage. We're not a payments institution — Stripe handles all payment processing.

Crowdfund a Singapore book or publication

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The questions publishing creators ask first